Carbonshare

Context

Carbonshare is described as an initiative dedicated to combating climate change by fostering carbon reduction efforts.

The website needed to help the initiative build an online presence and communicate the project clearly enough for people encountering it for the first time.

Challenge

Climate-focused initiatives often carry broad, important goals. The job of the website was to make that mission feel specific and approachable.

The landing page had to support credibility while still inviting people into the idea.

Approach

I was responsible for the web development process, with the work framed as UI/UX design consultancy and web development.

The page needed to be direct: introduce the initiative, explain the purpose, and give Carbonshare a public surface that could support future communication.

Outcome

The result was a landing page that helped Carbonshare establish its online presence and communicate its climate-related initiative more clearly.

What I Would Refine Next

This case study needs more detail on the initiative’s audience, conversion goal, and the content decisions that shaped the final landing page.