Seetrum

Context

Seetrum is a community initiative by Enertec focused on nurturing an energy-efficiency ecosystem in Indonesia. The project needed two connected surfaces: a public landing page and a membership hub.

The public site had to explain the initiative clearly. The member dashboard had to support people who were already inside the community.

Challenge

The challenge was balancing credibility and utility.

The landing page needed to feel trustworthy enough for a professional energy community. The dashboard needed to be straightforward enough for repeat use. Treating both as separate design problems would have created a fractured experience, so the work needed a consistent product language across both surfaces.

Approach

I led the design journey for the landing page and member dashboard, moving from early concepts into final implementation.

For the public site, the priority was clarity: explain the initiative, make the community purpose easy to understand, and give visitors a reason to go deeper. For the dashboard, the priority was structure: make membership content and community actions easier to navigate.

I also developed the landing page, which kept the design and implementation decisions close together.

Outcome

The project created a public-facing website and member hub direction for Seetrum, giving the initiative a clearer online presence and a more structured way to support its community.

What I Would Refine Next

The next version of this case study should include screenshots of the dashboard flows, the membership model, and the design decisions that connected the marketing site to the logged-in product experience.